It’s where people of all stripes come together to share funny memes, engage in political discourse and, yes, check out gorgeous photos of homes for sale. That number has since skyrocketed to 69%, according to the Pew Research Center.ĭismiss highly visual and interactive networks like Facebook, Instagram and Snapchat and you risk losing out on critical exposure to potential buyers of all ages and incomes.Īfter all, social media is no longer the land of socially eager, brace-faced teenagers and bored college co-eds. Just over ten years ago, only 5% of American adults were on social media.
Today it’s become more important than ever to use the internet and social media to promote your home. If you or your agent decided to do any marketing, that might take the form of a physical mailer or a small ad in the local paper.
Putting your house on the market used to mean you’d hire a real estate agent, take some photos, list your property on the MLS, hold open houses, get an offer and then negotiate the price.
